Sales Executive

On behalf of our client, we are seeking a driven (Sales Executive) to support the local commercial launch and growth of the exhibition in Libya. The Sales Executive will be responsible for identifying potential exhibitors and sponsors, developing relationships, presenting commercial opportunities, and converting leads into confirmed sales.

Responsibilities

Sell exhibition stands, sponsorship packages and other commercial opportunities. Work toward agreed monthly, quarterly and overall event sales targets. Identify and approach potential exhibitors, sponsors and industry partners across Libya. Build relationships with food and beverage producers, importers, distributors, retailers, hotels, restaurants and hospitality suppliers.

Generate new leads through calls, meetings, referrals, networking and market research. Present company exhibition and sponsorship opportunities clearly and professionally. Prepare and send proposals, quotations and supporting sales information. Follow up consistently with prospects and move opportunities toward confirmation.

Negotiate commercial packages within the approved pricing and terms. Support the Sales Manager in developing priority sectors, accounts and regions. Maintain relationships with confirmed exhibitors and encourage repeat participation. Coordinate with the Sales Manager and international sales team when required. Attend relevant meetings, networking events and industry gatherings.

Hand over confirmed exhibitor requirements accurately to the operations team. Targets and Reporting: Take personal responsibility for achieving assigned sales and revenue targets. Maintain a clear and accurate sales pipeline using the agreed CRM or tracking system. Record all leads, conversations, proposals, follow-ups and confirmed sales.

Provide regular pipeline and activity updates to the Sales Manager. Track personal performance, including pipeline value, conversion rates and confirmed revenue. Identify delayed or lost opportunities and report the reasons. Follow up on contracts, deposits and payment deadlines in coordination with the Sales Manager and finance team.

Requirements

Based in Libya with a good understanding of the local business environment. Fluent Arabic is essential, with good working English. Previous experience in B2B sales, exhibitions, sponsorships or business development. Comfortable working with individual sales and revenue targets.