Assistant Manager - Marketing BTL - Shared Services - Surat

Job Title Assistant Manager – Marketing BTL – Shared Services Department Marketing Location Surat Role Summary Responsible for planning and executing BTL marketing activities, exhibitions, conferences, events, and brand activation initiatives for Magicrete to strengthen brand visibility, generate business leads, and support business growth.

Key Responsibilities

Plan and execute BTL marketing activities, exhibitions, conferences, trade shows, and brand activation initiatives. Coordinate end-to-end event execution, including stall design, branding, logistics, promotional materials, and manpower. Work with Sales and Business teams to generate qualified leads and track follow-ups and conversions.

Manage vendors and agencies, including quotations, negotiations, timelines, and deliverables. Prepare activity plans, budgets, and execution calendars while ensuring cost control and timely execution. Maintain activity trackers, lead records, MIS, and post-event reports to evaluate performance and ROI. Required Qualifications Graduate in Marketing, Business Administration, Mass Communication, or a related field.

MBA/PGDM in Marketing will be an advantage. Experience & Industry Background 5–6 years of experience in BTL Marketing, Event Marketing, Exhibitions, Conferences, Brand Activation, or Trade Marketing. Experience in Building Materials, Construction, Cement, Precast, AAC, or related industries preferred. Strong experience in end-to-end event and exhibition management.

Experience in vendor/agency management, negotiation, coordination, and execution. Willingness to travel for exhibitions, conferences, and marketing activities as required. Key Skills & Competencies BTL Marketing and Brand Activation Event and Exhibition Management Vendor and Agency Management Budgeting and Cost Optimization Lead Generation and Sales Coordination Brand Communication and Visibility MIS Reporting and ROI Analysis Project Management and Execution Communication and Stakeholder Management MS Excel and PowerPoint