Manager - Marketing

Responsibilities

Develop and execute integrated PR, digital marketing, and communications strategies to support business, branding, and marketing objectives across K11 malls and projects. Lead marketing, PR, and publicity campaigns, including media relations, influencer partnerships, events, launches, and promotional initiatives, while tracking performance and business impact.

Manage social media and digital presence, driving brand awareness, audience engagement, content excellence, and campaign effectiveness through data-driven optimization. Build and maintain strong relationships with media, KOLs, content creators, industry partners, tenants, and community stakeholders to enhance brand visibility and corporate reputation.

Develop high-quality bilingual communications and marketing content, including press releases, speeches, media materials, and corporate communications, while supporting crisis communication when required. Identify and cultivate strategic partnerships and collaboration opportunities, working closely with internal teams and external partners to deliver innovative customer engagement and business growth initiatives.

Oversee agency management, project execution, budgets, and performance monitoring, while providing market insights and guidance to team members to ensure successful delivery of departmental objectives.

Requirements

Degree holder in Marketing, Communications, Public Relations, Business Administration, or related disciplines. 8+ years of relevant experience in PR, marketing, communications, retail, shopping mall, hospitality, or agency environments. Proven track record in managing integrated marketing, PR, and promotional campaigns.

Strong media, KOL, influencer, and industry networks. Experience in partnership marketing, events, tenant engagement, or shopping mall marketing is a plus. Strong business, project management, and stakeholder management skills. Excellent communication, presentation, and writing skills in English and Chinese. Proactive team player with the ability to multitask in a fast-paced environment.

Proficient in MS Office and fluent in English, Cantonese, and Mandarin. (Personal data collected will be used for recruitment purpose only)